Bluesound Professional and Moodsonic Partner to Create Unique Soundscape Experience for ISE Attendees

Moodsonic logo

Two of the newest and most innovative brands in commercial audio outfit pop-up space with the biophilic soundscape. 

INTEGRATED SYSTEMS EUROPE, AMSTERDAM, FEBRUARY 3, 2020 – Bluesound Professional, the premium distributed audio ecosystem for commercial spaces, and Moodsonic, a new technology introducing algorithmically-generated soundscapes for wellness and productivity, have partnered to outfit a pop-up space in central Amsterdam with a biophilic soundscape experience. The location near Amsterdam’s famed Vondelpark will welcome attendees of the Integrated Systems Europe (ISE) show to an immersive and unique generative soundscape experience to demonstrate its use in commercial environments like offices, hospitals, spas, and other similar installations.

“There is a growing body of scientific evidence that indicates that human interaction with nature can reduce recovery time from illness or injury, boost concentration of children with attention deficit disorders, improve performance on cognitively demanding tasks, and lower stress and blood pressure levels,” says Evan Benway, Managing Director of The Sound Agency, parent company of Moodsonic. ”However, most people are indoors for most of the day for work, school, and other realities of modern life, so we use sound to bring the outdoors in, improving health and performance outcomes for everyone.”

Benway and Moodsonic are among the trendsetters in what is known as biophilic design – the practice of designing and installing window treatments, greenery, lighting, and soundscapes to mimic nature in indoor environments. This design principle has attracted considerable interest from businesses and institutions looking to enhance worker productivity and lower risks and costs of illness and disease treatment.

Moodsonic, which announced its launch just ahead of ISE 2020, uses a patented series of algorithms that can take various inputs, sound or otherwise, to create non-looping soundscapes that are interpreted by the human brain as natural. The demonstration of Moodsonic’s technology will be held at the oasis-like meeting space, Bloom Room, and opens at noon on Wednesday, February 12th, and closes at 20h00 on Friday, February 14th.

The audio for the demonstration will be supplied by Bluesound Professional’s BSP 125, an AV Technology Best of Show award-winning all-in-one speaker that features non-fatiguing audiophile-quality sound and built-in audio streaming and distribution software. Product specialists from Bluesound Professional will be at ISE to answer questions and provide hands-on demonstrations of the BSP 125 and other products from the Bluesound Professional range at the Bluesound Professional stand, Hall 5, booth T140.

“This is an important demonstration for us,” says Graeme Harrison, Vice-President and General Manager of Bluesound Professional. “It not only shows the versatility of our products, but also gives credence to the importance of sound quality as that is often overlooked in the commercial audio space, but can make a significant impact on wellbeing.”

Event Details
February 12 – 14, 2020
Bloom Room
Derde Helmersstraat 30H, 1054BH Amsterdam
Book a demo here:

It is estimated that 90% of the population live their lives indoors, with distracting and disruptive sonic environments being the top complaint in today’s workspaces, and the healthcare and hospitality industries are similarly struggling with chronic noise pollution. Moodsonic is an innovative sound technology that introduces intelligent, reactive, biophilic soundscapes scientifically shown to improve productivity and wellbeing. It is designed to integrate seamlessly with enterprise AV systems, augment the smart building of the future, and enable the AV industry to solve one of the biggest problems plaguing today’s buildings. Moodsonic is owned by The Sound Agency, who has over fifteen years’ experience creating better sound for brands. The Sound Agency’s soundscape installations have increased users’ happiness, energy levels, and dwell time, and have even reduced city crime rates. For more information visit

Bluesound Professional is a fusion of hardware and software that is purpose-built for high-performance networked audio for retail shops, bars, restaurants, hotels, gyms, and other commercial applications. End users can connect and control nearly any audio source, including streaming services, internet radio, or networked hard drives, while installers can confidently specify rack-mounted hardware that integrates seamlessly with smart controllers. Powered by BluOS, an award-winning multi-zone audio management software platform, made native in a comprehensive range of controllers, streamers, amplifiers, and speakers, Bluesound Professional makes commercial audio installation projects easy to configure, deliver, and use. Bluesound Professional is a division of Lenbrook International, renowned manufacturers of premium audio technologies for residential and commercial applications. For more information visit

Media Contact

June Ip
Vice-President, Marketing
Lenbrook International

Evan Benway
Managing Director
The Sound Agency

About Lenbrook

Lenbrook Group of Companies was founded in 1978. Today, Lenbrook International owns and manufactures NAD Electronics, PSB Speakers, and Bluesound, while also distributing other electronics brands in USA and Canada. Each brand is positioned to complement one another and meet the discerning needs of individuals who demand the highest level of sound reproduction.

Contact Us

Contact Us

(905) 831-6555

633 Granite Court, Pickering, Ontario Canada, L1W 3K1

Copyright © 1998-2023 BluOS • A division of Lenbrook Industries Limited |
Terms of Use   Privacy Policy   ULA
Skip to content